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How to Use Google Trends to Plan a Content Calendar

With Google Trends, you can identify trending topics, subtopics, and geographic searches. For example, the first U.S. Presidential debate will take place on September 29, 2020 at 9 p.m. ET. In addition, you can use Google Trends to perform free keyword research. In fact, you can search for almost any term on Google and view the indexed search interest. You can even see how popular a video is through YouTube.

The data on Google Trends is not search volume per month, but popularity of a topic relative to the total number of searches. For example, a term that was 100 times more popular a year ago is now half as popular as one that was a year ago. Similarly, a term that was half as popular as it is today could still be in the top fifty. However, the graph is not a complete representation of search activity.

Using Google Trends to understand search patterns is a great way to plan a content calendar based on the latest research. While a business should monitor trends to see how they can best respond to a changing market, it’s not enough to monitor a single keyword. It’s equally important to monitor trends across multiple channels and categories, as Google Trends can help identify blind spots and provide more sophisticated information. This data can help businesses navigate disruptions and maximize profits.

Using Google Trends is free and has plenty of features. You can analyze the search volume of any keyword phrase and get an idea of when and where the peak season is for that particular topic. If you’re planning an editorial calendar around these keywords, you can use Google Trends to determine what topics are popular and which ones aren’t. The data it provides can be helpful in deciding what content to write about and when. The best thing about Google Trends is that it’s completely free and easy to use.

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