What are social media platforms used for? The first question to ask is how they are used. These networks have become a major part of communication and work, and the Department of Homeland Security has even begun to compile profiles of potential immigrants based on their social media accounts. But how can you use these services to your advantage? Let’s examine some of the most popular social media platforms today. Below are a few of their primary uses.
For businesses, Instagram is a good option. Businesses can post photos and videos to show off their products and services. In fact, 93% of influencer marketing campaigns took place on Instagram in 2018. It also offers opportunities for ecommerce and advertising. Because it places a strong emphasis on visuals, it is not a good platform for direct links within posts. Basic Instagram users can share links in their bio, but verified users can post them in their stories.
In addition to posting photos and videos, most social media platforms allow for comments and interactions. Videos are a great way to connect with your audience, but remember to monitor comments. If you’re not sure what to post, check out our social media live streaming guide. For example, Formula One drivers began live-streaming their driving simulations on Twitch and became popular with their followers. Businesses can also use social media to connect with potential clients and professionals.
