Shopify has just recently announced a major fundraising round with Greylock Partners. This round will help the company boost its development and continue to improve its service. It is also important to note that the company has a vision to eliminate one-size-fits-all, spammy SMS strategies.
Shopify’s Series G fundraising round with Greylock
The latest round of funding for Shopify, the ecommerce giant, was a big deal. With a whopping $35 million raised in the name of innovation, the ecommerce behemoth will be able to continue its quest to make small businesses big.
The company’s newfound capital will be put to good use, and not just in its home state of California. The team plans to hone its product and services offerings in order to keep pace with the competition. Among other things, Shopify will be able to add on to its developer community in order to bring the best of the best to its users.
Shopify has been around since 2004, and in the process has established itself as one of the most innovative providers of ecommerce solutions on the market. This most recent round of funding will enable the company to expand its services and international presence, and spruce up its POS and payments platforms. Not to mention, it will provide the foundation on which to build an impressive line up of newer, and more innovative, products.
Postscript’s vision to eliminate one-size-fits-all, spammy SMS strategies
Postscript is an SMS marketing platform that is currently redefining how ecommerce companies engage with their customers. By eliminating one-size-fits-all, spammy SMS strategies, Postscript enables companies to treat SMS as a personalized communication channel.
Currently, Postscript has over three hundred and fifty customers and plans to double that number in the next year. Their customer base is diverse and includes digitally native brands, as well as staple retailers. They have also accumulated over one thousand five star reviews in the Shopify App Store.
Postscript’s biggest challenge is to stay competitive in a crowded market. In an effort to improve customer retention, Postscript is enhancing other marketing channels and investing in new first-to-market features.
Postscript’s business model is relatively affordable. It starts at $0.01 per message and scales based on the number of messages sent in a month. The price also includes all carrier fees. However, it’s worth noting that SMS marketing is a regulated industry and it is important to follow the rules of the game.
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Boosting the development of Shopify
Postscript’s vision is to help brands treat SMS as a personalized communication channel and to provide a platform for Conversational Commerce. While SMS is a high engagement channel, most brands still focus their efforts on channels they don’t own. By using Postscript, brands can improve the quality of the customer experience. Since its inception, Postscript has already helped its users send hundreds of millions of text messages, generating almost $500 million in attributed revenue.
As more integration partners join the Postscript ecosystem, the use cases for its platform will grow even more. During the next five years, Postscript plans to expand its platform to include more ecommerce interactions over SMS.