You might have wondered how to set up a second ad account for your Facebook page. Well, that’s actually pretty easy to do, and it’s even easier than you might think. As long as you have a Business Manager account, you can set up new ad accounts. Once you have this account set up, you can assign different roles to your page’s advertisers. This will help you manage the advertising accounts more efficiently.
A Facebook pixel is a piece of code that tracks the add to cart function on your website, and it’s a must for retargeting. It’s also a good idea to set up multiple ad accounts if your audience is split across multiple pages. Facebook also tracks the information in these pixels, which allows marketers to target them more effectively. Facebook can also track data through other pixel standard events, such as conversions.
A Facebook Business Manager account can only host a certain number of ad accounts at a time. This number varies by client’s Facebook ad budget. The higher the budget, the more ad accounts can be created. But new ad managers tend to focus too much time on managing multiple ad accounts, which is counterproductive and may cause them to burn out. This is not a wise practice because it will end up causing more stress and burnout for both the client and the Facebook business manager.
If you would like to create more than one ad account, you can do so by linking them to your Facebook Business Manager. If you already have an ad account, you can request access to it. Otherwise, you can request that a third party administrator set up the account. Once you’ve done this, you can add or deactivate multiple ad accounts if you need to.