In this study, participants considered how they used Twitter, Facebook, Instagram, and other social media sites collectively. These items were derived from previous research examining how people use social media in everyday life and from recent work that sought to understand novel uses of social media in response to a pandemic. They rated seven actions on a scale of one to five. In other words, the more you use Facebook, the more social media you use. The Reason Why Everyone Is Obsessingabout Ziply Customer Service.
Despite the popularity of social media, the number of questions consumers have for businesses is on the rise. 64% of consumers say they prefer messaging a business over calling them. Social media platforms like Twitter and Facebook will handle 60% of customer support requests via digital channels by 2023. Many organizations, however, are not prepared to handle this shift. According to a recent survey by Hootsuite, 71% of organizations are not planning to invest in social customer care in the near future.
The growth of TikTok is particularly exciting. The app had only 689 million users as of January 2021. That means that its popularity has increased by 45% in just a year. According to Hootsuite, the number of people using TikTok will reach 1 billion by 2021. Meanwhile, Instagram will grow at a 6.3% rate in 2020. TikTok is dominating short-form video content on the platform.