Are you planning on building a new website for your business, but are unsure of how to design it? It isn’t always easy to determine how best to create an effective user experience that meets the goals and objectives of both you, as the business owner, and those users visiting your site. In order to help guide you with creating this successful web design that works for everyone involved, we have compiled 6 main principles of web design that should be taken into account when designing or redeveloping your website. These invaluable tips can ensure that visitors stay on your site longer, engage more easily with content related elements and make the overall user journey easier – providing digital marketers with increased opportunities in website conversions down the line.
1. Easy to use Navigation
Navigation is an important part of any website, as it dictates how visitors move around the page and access the information they need. It should be designed in a way that is easily visible and does not require too much effort for users to find what they are looking for. Los Angeles SEO Services reiterates to make sure your navigation menus are easy to follow with clear links so that visitors can quickly and seamlessly move from page to page. Additionally, consider using drop-down menus or auto-complete searches when searching through a large collection of pages on your site – this will make it faster for customers to search for specific items without having to manually browse through each option manually.
2. Responsive Design
In today’s digital landscape, customers expect websites to be accessible on all types of devices, from desktop computers and laptops to mobile smartphones. As such, your website should be designed with a “responsive” approach – meaning it is built to automatically adjust its layout and design elements depending on the type of device being used. This allows for an optimal viewing experience regardless of what device customers are using, ensuring that they can still access the information they need without feeling frustrated or overwhelmed by a page not designed correctly for their device.
3. Readability
Readability is one aspect of web design that cannot be overlooked – if users cannot easily understand the text on your site, then they won’t stay long enough to actually engage with it. Los Angeles Web Design Company advised to make sure you are formatting content in a way that is both visually appealing and easy to digest. Use headings to break up large blocks of text, create bullet points for important points or facts, and keep paragraphs short and concise. Additionally, consider using a web font such as Arial or Helvetica as they have been proven to be more readable than other typographic options available.
4. White Space
White space is the area of blank space on a page – by adding white space around elements on your website, you can help draw attention to them without overwhelming visitors with too much information at once. Having ample white space also helps ensure that users are not distracted from the main goal (whether it be purchasing a product or signing up for a service) when visiting your site, allowing them to focus solely on the most important information.
5. Color Scheme
The color scheme of your website can have a major impact on how visitors perceive it, so it is important to choose a carefully thought out palette that matches the tone and branding of your business. A top digital marketing company also shared that they should consider using colors that are calming and inviting, such as neutral shades like blue and green, as these will create an atmosphere of trust and professionalism for visitors. Additionally, try experimenting with different shades or tones of one particular color – this will add depth to your page while keeping the overall look cohesive.
6. Engaging Content
Engaging content is essential if you want users to stay on your site longer and interact with all the features available. Make sure the content is easy to read and understand, as well as tailored to your target audience. Additionally, consider using visuals such as images or videos whenever possible – this will make your site more visually appealing while providing customers with a better understanding of what you offer. Finally, be sure to regularly update the content on your website – this shows visitors that you are actively engaged in keeping your page up-to-date, which improves their trust in your brand.
Summing Up
By following these 6 principles of web design, you can ensure that your website looks professional and attractive while providing digital marketers with increased opportunities in website conversions down the line. Keep in mind that any changes should always be made with user experience at the forefront of decision making – if users cannot easily navigate your website or find the information they need, then it won’t matter how aesthetically pleasing it is. However, if you create a well-designed and user friendly site, you will be able to reap the rewards from higher customer engagement and better conversion rates in no trendingbird time.
